According to Nielson, “Consumers will buy more than $1.9B in Candy this Halloween Season” The top buying days?
The jury is out for 2008 but in 2007 “Top October Candy Buying Days” were:
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October 28
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October 27
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October 30
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October 21
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October 31
View the full Nielsen press release here.
What are the top selling Halloween candies?
Here is my personal “All-American” team of top candies ..aka, my wish list for “candies I hope to see in my kids’ bags at the end of the evening.”
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Whatyamacallit: great commercials in the early 80s, undersold, undervalued, but still getting shelf space at CVS
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M&Ms: traditional, reliable, fun “they melt in your mouth ….”
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Kit Kat: deep down, could be my #1
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Krackle: Better than Nestle Crunch, not sure why
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Reese’s PB Cups: if only there were more in a package I would rank them higher
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Hershey’s Chocolate Bar: how can it not be on the list? The Great American Chocolate bar!
What’s your top candies? Happy Halloween everyone!
Posted by Eric Glazer 
Eric Glazer
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