4 Things to Quick Start A Social Media Lead Generation Program – for Small Business Owners and Practitioners

February 3, 2009

geico-commerical   Quick commercial …join us for a complementary webinar and expert panel: Lead Generation Tactics for Resource Limited Small Businesses.  Register at:  http://marketingstudio.eventbrite.com …I know, not as entertaining as GEICO commercial ….at any rate, latest post below.
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 frustrated-at-computer  When I speak with small business owners about lead generation and social media, I am often asked one rhetorical question (usually in a very loud tone of voice): “How can I find the time!?”

There is no doubt that when you are small, and busy selling and delivering your services/products, its lead nourishment and pipeline generation that often gets ignored.  

 desk-with-pile-of-papers   This is simply a fact of life … a fact of the small business owner’s life. Everything takes time. Social media is no different, but before you say “I am too busy to get in involved in social media” take one weekend or a couple of weeknights away from the television to do the following four things:

1. Find 10 blogs or discussion forums that your market may have reason to read – Remember to think of it from a potential client point of view and not your own
Think broader than your business! For example:

* If you are a personal injury attorney with a focus on “slip and fall” injuries don’t look for blogs covering only legal issues and plaintiff’s rights, look for content around physical therapy, wellness, treatment, etc.
* If you are a web design firm, rather than focus on content specific to design, follow blogs that talk abut branding, e-marketing or lead generation.
* If you are a benefits consultant or talent recruiter, rather than focus on human resource issues, broaden the scope to small business strategy.

2. Join twitter_logo_s

“Leveraging Twitter to Grow Your Small Business” is a topic of our March webinar, and the topic of many, many other blog posts, some written by very knowledgeable and talented folks. Thus I will give you only a few tips to get started on twitter:

* use Twitter Packs to start following “packs” of people who may be your target market.
* use your first and last name as your username and if that is not available add an underscore, middle initial or choose first initial, last name (don’t use your company name)
* upload a photo of yourself, people without photos are viewed suspiciously (don’t ask, they just are)… twitter is casual, so your clothing in the photo should be as well; business casual.
* don’t start promoting … listen, watch, observe …this also can be a great way to finding those 10 blogs you need to follow …
* anytime you see anything of value provided by other people “tweet it” and give the source the proper credit
* Google “Twitter etiquette” and “Twitter best practices” and read up on more details on how to best leverage Twitter (topic for my March webinar)

3. Start your own blog. You don’t have to say anything intelligent, don’t even tell anyone about it …. yet!  Just go to http://www.wordpress.com, sign up and write a simple top 4 list …see how it works, how it feels. ..no commitment …..just a test drive.

4. Start logging your insights in a word document. Before you leave the desk each evening, ask yourself what are the things that came up at work today that others may find interesting or useful to their business? For example:

* I saw a great example of how Starbucks is building customer loyalty and spreading the Starbucks “virus” through Twitter
* I had further confirmation on how simple, inexpensive and valuable industry polls and surveys are for lead generation
* I learned of a great new tool called Blitztime that can help complement web-based, social media platforms.

Within a week you will have dozens of topics for potential blog posts. The challenge will be deciding which ones have the most immediate interest to your market.

one-big-dayIn summary, the above list should take no more than a day to complete. Your effort will result in a basic foundation for you, the busy entrepreneur and practitioner, to generate more leads and further build your brand by tapping into the “groundswell” that is social media.

Another good post on the topic is byRick Burnes at Hubspot.

Email me if I can help or if you have additional questions.


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