I am a relationship marketing expert (translation: “marketing and sales guy”). I have a passion for social media and embrace the challenge of helping companies refine their overall strategy by integrating social media not just into their marketing mix but into their corporate culture.
During the day I serve as Vice President at Cambridge Healthtech Associates (CHA). CHA helps technology companies in life sciences gain widespread adoption of their products and services through social networks (professional online communities) and industry consortia.
Would your company benefit from a networking reception that never ends? Our online communities enable clients to continuously communicate with their customers and prospective clients around pressing issues facing their businesses.
Can you imagine your top 10 prospective clients formally joining the company’s board of advisers? CHA’s consortia bring a vendor company together with a group of buyer companies. Our collaborative approach enables the vendor to quickly refine their product and qualify its scientific utility while also building strong relationships with prospective clients. This typically results in the vendor increasing their sales.
I always welcome opportunities to exchange ideas as well as assist companies in improving their marketing and lead generation strategy and process. Email me !
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