Lead Generation is Old and Boring!!

sexy  New Marketing, Social Media and Web 2.0 are the new “sexy” terms marketers love to use today. But what do those terms really refer to anyway?

chris-brogan  Chris Brogan writes on his blog today about the “The Rise of Microfame.” His point is that social media platforms have provided all of us the opportunity to become mircofamous. He is spot on!   Becoming “microfamous” should be at the core of any business’s marketing strategy.  

godin-image     hubspot-with-heartlogo    However, at the end of the day, whether you are building your own “Tribe,” (thank you Seth Godin), creating an Inbound marketing machine (thank you Hubspot) or becoming Microfamous you are doing that same thing the very best marketers have always excelled at: “generating leads to build brand and grow the business.”

 There is no more effective avenue to showcase your insights and expertise than social media platforms (blogs, communities, twitter, facebook, etc).   Brogan further explains “fame isn’t trust, and the real goal, in my estimation, would be to develop trust, build relationships, and earn the attention of people in our circles of interest.   That’s what matters.”  

As a small business, freelancer or sole practitioner you can leverage these new platforms to quickly build relationships with your target market.   Every single resource spent on marketing (time exhausted and dollars invested) should be focused on building credibility and trust within your market.  Once more, lead generation programs must be designed to identify who out there may have reason to purchase your product or service one day (aka Lead Generation).

stage-with-audience Social media platforms, even in today’s economy, present a great opportunity for the little guy to grow their business doing the same ole, same ole…..generating business by building trust and credibility within your marketplace ….this is at the core of good old fashion Lead Generation.  So jump on the social media stage and become Microfamous!

webinar-globe   Join us Wednesday at 8PM to discuss these topics further. I am moderating a great panel of experts (via webinar) who will discuss the most important of these tactics ….it’s free so register now! Details at: http://marketingstudio.eventbrite.com

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